Home » Value Innovation Portfolio Management: Achieving Double Digit Growth Through Customer Value by Sheila Mello
Value Innovation Portfolio Management: Achieving Double Digit Growth Through Customer Value Sheila Mello

Value Innovation Portfolio Management: Achieving Double Digit Growth Through Customer Value

Sheila Mello

Published
ISBN : 9781932159578
Hardcover
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 About the Book 

This proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where Blue Ocean Strategy leaves off. It illustrates how changing the focus from financial metrics to customer valueMoreThis proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where Blue Ocean Strategy leaves off. It illustrates how changing the focus from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and double-digit growth.